New Investment Management Program Helps Commericial Real Estate Companies Increase Quality and Profit

New York, NY August 25, 2004 -- The New York based development team of EMCS today announced they have begun marketing nationwide a hybrid portfolio of retail property management products and services to Real Estate Investment Trusts (REIT) and other US-based land investment and development companies.

EMCS (External Market Control Systems) is a survey-based consumer marketing program that helps commercial real estate professionals track and control the quality of service retailers make available to their customers on a daily basis. The program also hosts an incentive-based direct marketing component. (Visit www.emcs-online.com for more details.)

"What EMCS does is allow property owners to begin capitalizing on key retail investments in ways that may have not been envisioned in the past," said Douglas Welsh, Director of Strategy and New Business Development.

"Right now, we're in what I call 'education and enlightenment' mode. The beautiful thing about the program is that it's so simple to understand. This makes educating the market and establishing a solid value proposition easier in the beginning, which is important. Just like most service related programs, the EMCS exploration process can be a time-sensitive journey. It's too easy to get sidetracked once things get rolling if confusion and doubt are allowed to interfere with progress."

Currently, program consultants are targeting select companies who own retail properties located at or near popular US travel destinations. Preliminary test results identified Las Vegas, southern California, south Florida, and the Hawaiian Islands as particularly receptive market entry points. EMCS promotional efforts will expand to include New York City, northern California and Chicago beginning in January 2005.

About EMCS
The EMCS program is a privately funded business venture developed by a diverse team of communication and information management experts. The collective's knowledge and experience combine to offer innovative, "3-win" investment management solutions that focus on controlling operational variables that strengthen relationships between property owners, retailers and consumers.

For more information go to www.emcs-online.com or call 718.622.7151

Author: K. Colburn




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